The garage
A rotating sample of published posts, engagement snapshots, and client outcomes.
“Your brain is wired to prioritize immediate rewards. When your post doesn’t do well, your brain thinks it’s low reward. In reality, it’s high-reward to write for your business over time…”
“Clients don’t hire you for news. They can get that somewhere else. They want to know what you think about the news and what it might mean for someone in their position.”
“Writing content is not being pushy. Who you surround yourself with can reshape what you think is ‘too much’ — your brain tries to keep you comfortable, but you have to override that.”
“When I first started writing online, I felt pressure to fit in with what others were saying. Nothing landed — because I wasn’t writing in my own voice. Once I stopped performing, engagement flipped.”
Co-authored op-ed examining how the 340B Drug Pricing Program has drifted from its original mission, with limited accountability and fewer benefits reaching the low-income patients it was designed to serve.
Read publication →An op-ed analyzing the hidden consequences of medical debt and its role in shaping patient health and access to care.
Read publication →Case study
Client
Brian Ninh
The Selfmaxxing Coach
90-day results
Brian was posting consistently but impressions had plateaued, and the posts weren’t matching the depth of his actual coaching work. He needed a voice translator, not another content manager.
“Jonathan is an amazing dude. Super easy to work with and he’s increased my engagement and impressions significantly. Highly recommend.” — Brian Ninh, The Selfmaxxing Coach
If you want this kind of voice and clarity, send a note and we’ll see if there’s a fit.
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